Indian captain Rohit Sharma is currently part of the ongoing five-match Test series against England. The first two games have already been done and dusted, with each team outsmarting the other in the Hyderabad and Vizag Tests. While England drew the first blood in the series, India turned things around in the second game to level the series. Both teams are gearing up for the third Test, which is scheduled to be played on February 15 at Saurashtra Cricket Association Stadium, Rajkot.
Case in point, it is so nice to see when a cricketer and footballer appear together or feature in the same advertisement, which not only has a positive impact on the sports fraternity but also promotes unity and camaraderie. Moreover, an advertisement featuring a cricketer and a footballer also plays a role in expanding the fan bases for both sports.
Rohit Sharma and Lionel Messi star together in Adidas campaign
Recently, Indian skipper Rohit Sharma appeared in an advertisement, which also featured one of football’s greatest-ever players, Lionel Messi. It is no secret that Adidas is one of the world’s leading sports brands. It has a history of collaborating with athletes across various sports to promote or advertise its products. This time around, the big names such as Rohit Sharma and Lionel Messi featured together in the sports apparel’s advertisement and the video clip of the same has been widely circulated on social media.
Adidas India promo with Rohit Sharma and Lionel Messi. 🙌 🐐pic.twitter.com/p5KvGge9yZ
— CricketMAN2 (@ImTanujSingh) February 12, 2024
Rohit Sharma and Lionel Messi have a huge following on social media and wide recognition among the public. Their endorsement of Adidas products amplifies brand visibility and assists the brand reach a larger audience. Meanwhile, the third Test between India and England is just a couple of days away from getting underway.
India’s middle-order unit has been dealt with a big blow after KL Rahul has been ruled out of the Rajkot Test due to a sore knee. On the contrary, Shreyas Iyer has been dropped from the squad owing to a series of low scores. With not much experience left in the middle-order tank, India will rely on fresh names such as Rajat Patidar and Sarfaraz Khan to make an impact.